etting a first page ranking can mean all the difference in whether your product will sell successfully, but more so – it assures a positive ROI on your time, monetary investment and of course, profits.
A little pre-planning and effort to rank well in the EU goes a long way (especially compared to Amazon US), and given the relatively low competition of the markets, right now is the perfect time to set your private label up for success.
Here are some of our top tips to help you increase your sales and see your product on the first page.
If you’re a regular follower of our blog, you’ll know that we strongly encourage all sellers researching a new product to follow the “Top 3 Rule”. The simple reason for this is that numbers don’t lie, and you’ve got to be realistic about the level of competition you’ll be up against to get ranked on the first page.
If you want to see how easy or challenging it may be to rank well on Amazon, take a look at the Top 3 sellers in your category. Find the average of all of their reviews. Now, if you can obtain at least one-third of that average, then you know that your odds of ranking on the first page is good.
The power of customer feedback cannot be underestimated.84% of consumers trust online reviews as much as personal recommendations and 90% of people read less than 10 reviews to form an opinion about your business or product.
High quality reviews are especially effective for online shoppers who may be considering your product. These are reviews that include photos, video, or are well written and contain honest feedback.
While it’s safe to say a majority of Amazon customers do not leave a review, there are a many options available to sellers to get their product into the hands of customers who are eager to share their thoughts. If you know someone who has enjoyed your product, why not contact them directly and ask for feedback? Likewise, you can send your product to social media influencers
Joining a product launching site like EU Pop Club can help increase the volume of reviews and help you address negative feedback and issues with the product directly with the consumer. This an especially good tool for sellers when first launching a product.
Amazon’s Search Algorithm is based around predicting which products the online shopper is more likely to buy. While sales rank and customer reviews are the two top metrics in this algorithm, there are simple ways to optimize your listing which has also been shown to improve product rank.
One of the most obvious ways to improve your listing is using the the keywords a shopper is most likely to type in the search box. Keywords need to be in your title, bullet points, and URL. Fill in your products listing as complete as possible.Your brand name, description, materials, color, size and quantity are all elements which should be listed.
When you’re doing your keyword research, we recommend using Amazon’s Keyword Tool. This tool finds popular long tail keywords and awards them a score from 1-10. Record the ones that best fit and test them out in Google’s Keyword Planner Tool. From there, you’ll be able to compare the numbers and see the search volume of these keywords.
High Quality Images
Small, fuzzy images of products aren’t helping any sellers. Ensure that your listing images are at least 1000×1000 pixels or larger. Images this size or larger allows shoppers to hover and zoom in on the image, and this results in dramatic conversion rates.
While we always recommend having at least 3-5 product images, the more important factor is the image quality – not quantity.
One lesser talked about metrics that Amazon hasn’t stated they officially track is the Q&A section. This section is listed close to the top of the product page which indicates it’s likely important for conversions.
This section is a great way to provide customer service and show other potential buyers that your company is responsible / knowledgeable about your own product and that you care enough about consumers to respond. This ultimately builds trust with your buyers and could be making a positive difference in your conversion rates.
Think outside the Amazon box, and create a marketing strategy that starts from the outside and leads customers back to your Amazon store. Start a free WordPress blog and begin creating articles which target your niche customer base. By providing relevant, high quality content, you can educate your readers and link to your product’s Amazon listing.
Creating deals such as Buy One, Get One, free shipping, free wrapping, or including a coupon in the packing slip is an excellent way of encouraging customer retention and encouraging your customers to reorder again.