Google Keyword Planner

By John Cavendish
This is a FREE tool that allows you to research keywords for search volume and demand for a product. This tool is also great for creating new campaign keywords for Amazon PPC campaigns. Learn it. Use it.

Merchant Words

By John Cavendish
This is a great tool to expand your keywords and determine search volumes inside of Amazon. These numbers are not 100% accurate, but is still very powerful for expanding keyword ideas for product ideas and future Amazon PPC ads.

Simple Keyword Inspector

By John Cavendish
This tool allows you to scrape and spy on your competitors and see what keywords they are ranking for. I usually use this tool to create new PPC campaigns to help rank for my competitors keywords.
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